Lowe’s has named Vikram Singh senior vice president, chief digital officer, effective Jan. 4. Singh will report to Michael P. McDermott, chief customer officer. The newly created position is designed to accelerate Lowe’s digital evolution and drive a holistic integrated strategy to make shopping more flexible, convenient and intuitive across its store, online, mobile, call center and in-home/on-site channels.
Known for creating innovative user experiences, Singh joins Lowe’s from Amazon.com. He brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. For more than 15 years, Singh has successfully managed all facets of developing and executing e-commerce strategies, in many industries, for leading organizations such as eBay, PayPal and Fujitsu.
As chief digital officer at Lowe’s, Singh will lead the company’s digital efforts, delivering bold and innovative solutions across all customer touchpoints. He will focus on enhancing operational effectiveness to better facilitate fully integrated digital initiatives across core business functions, including supply chain and marketing.