Lee Jeans Names Chris Waldeck as President

Lee Jeans, a leading American denim brand owned by VF Corporation, recently announced the appointment of Chris Waldeck as president of Lee and Rock & Republic. Waldeck joins Lee from Reebok International Ltd., where he was most recently vice president and general manager. In this role, he was responsible for brand marketing, merchandising, public relations, finance, operations and led a transformational growth platform across all channels — wholesale, retail and e-commerce. Waldeck, who has more than 20 years of retail experience, joins Lee as the brand celebrates 100 years of being headquartered in Kansas City, Kansas.

"I'm thrilled for Chris to join Lee and Rock & Republic, and eager to partner with him and the team to propel the business," said VF President Phil McAdams. "He has a passion for the intersection of lifestyle and brand which enables him to reach a broad base of consumers, especially those who engage actively in their apparel as a reflection of who they are and aspire to be."