Profile of Success: Keeping His Head Above Water
John Doheny scales back to keep his family’s pool supplies business profitable
This month we spoke with John Doheny, CEO of Doheny’s Water Warehouse, the catalog/multichannel pool supplies business his parents started 42 years ago.
Catalog Success: How did you get started in the catalog/multichannel business?
John Doheny: The company started as a wholesale distributor of pool supplies in the Midwest market. In 1979, my dad came across a list of swimming pool homeowners, and the idea of delivering pool supplies directly to homeowners’ doors via a catalog was hatched. My parents gambled everything they had and mailed out our first catalog in 1980. I purchased the business from them 12 years ago. At that time, we did just under $10 million a year in sales.
- People:
- John Doheny
- Places:
- Kenosha, Wis.
- Midwest
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