Amazon's Bezos Gets Cameo in New ‘Star Trek’ Film

Amazon.com founder Jeff Bezos is playing an alien in the new "Star Trek" movie. According to the Associatd Press, Bezos is listed in the credits for "Star Trek Beyond," the third installment of the rebooted sci-fi franchise. In interviews last week, producer J.J. Abrams and director Justin Lin confirmed Bezos’ appearance in the movie.

Total Retail's Take: The movie role must have been a dream come true for Bezos, who has often spoken about his passion for "Star Trek." In fact, Bezos’ childhood dreams of space led him to found his private space travel company, Blue Origin. Bezos isn't the first tech executive to appear in a film, however. Remember Elon Musk and Larry Ellison's cameo appearances in "Iron Man 2" (2010). I wonder which tech executive will be next.