Is Creativity Crushing Your Digital Performance?
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Rob Duross
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Indeed, when animation is moving on the screen, the typical user will assume things are still loading. Exceptions exist, of course, and animation can create an engaging and immersive experience. However, most of the time animation is a one-time idea that attracted someone because of its various elements, from fade-ins to light effects. Most brand-site animation contributes to poor performance while also misusing the medium.
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Rob Duross
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