Is Creativity Crushing Your Digital Performance?

If you're experiencing digital performance problems with your website, the culprit may be something you've never considered: design. Designers push web technology extremely hard to buoy their creativity and developers often respond by executing their designs without question.

This can stir troubles. Loading a web page can take too long and bother users, who expect content to be delivered instantly. Still, designers often use so many fonts, images and fancy design tricks that they actually create performance issues. Therefore, in many instances, technology must push back.