Is Amazon Taking More Market Share From B-to-B or B-to-C Retailers?
It's no secret Amazon.com has had a huge influence on the retail industry. Just today it was confirmed that its acquisition of Whole Foods would move forward, further expanding not only its online presence, but offline footprint as well.
Over the past few weeks, we've been diving into Total Retail’s survey and report, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader. Respondents shared how their companies are preparing to fight in the age of Amazon. In the chart below, we review how Amazon is grabbing market share from B-to-B and B-to-C retailers.
All business segments surveyed (B-to-B, B-to-C and a mix of both) say that Amazon has increased its position in their marketplaces. Amazon’s market penetration is reported to be strongest for those retailers that sell to a mix of consumers and businesses. Ninety-two percent of respondents in that segment say Amazon has “significantly” or “somewhat” increased its position in the marketplace.
Amazon is constantly evolving, developing new and improved ways to do business across its marketplace, Web Services platform and Amazon Business sector, among others. This goes to show that no matter what kind of business or industry you’re in, Amazon can never be far from your mind.