Instacart Shoppers Say Policy Change Led to Pay Cuts
Instacart is struggling a bit. Ever since the company chose to overhaul its tipping practices last fall, the relationship between Instacart and the people it uses to deliver groceries has been a bit rocky. The Consumerist reports the company has cut delivery personnel’s pay by way of decreasing delivery rates, preventing them from picking up orders and, at times, deactivating their accounts. In September, Instacart announced it would charge users a “service amount” that it would use to pay all workers a higher wage. However, that hasn’t been the case.
Total Retail’s Take: This isn’t the news Instacart wants to be generating. With on-demand grocery services on the rise and Amazon.com’s recent debut of self-checkout grocery locations, Instacart has to step up its game in order to keep up with the competition. Once a company dominating a niche market, Instacart now has to be wary of becoming a “once was” in a saturated market.