How Retailers Can Use Guided Selling to Drive Holiday Sales
The applications for guided selling are limited only by the retailer’s creative capacity, and the typical results are eye opening. Retailers that have deployed guided selling tools have increased category conversion rates anywhere from 30 percent to 50 percent; those that have coupled guided selling with product recommendations that encourage add-on and complementary sales have increased average order values 10 percent to 30 percent.
With options for both online and in-store use, guided selling makes everyone an expert and eases the shopping experience. Make your retail employees experts by giving them the tools to succeed and offer shoppers the best experience possible this holiday season with guided selling.
Eric Tobias is the founder and president of iGoDigital, a provider of personalization and product recommendation tools.