How to Use Foursquare as a Loyalty-Building Tool

Retailers are talking about location-based social networks taking the mobile scene by storm. In this space, Foursquare has emerged as the primary player by attracting loyalty points-obsessed users in droves. So, it’s quite natural that many customer-focused businesses are asking themselves: “How does Foursquare fit into our marketing mix?” The answer: it depends on your audience, your approach and your aim.