How Not to #Fail: A Look at CRM
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Customer relationship management (CRM) programs are supposed to make it easier for retailers, not cause headaches. Still, there are countless stories of CRM failures, ranging from underutilization to just outright bad implementation. The prospect of failure shouldn't deter anyone though; retailers need solid CRM systems in place. Churn rates are staggering considering how many retailers have come to market in the internet age. As a result, no one should wait for customers to initiate contact.
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Malcolm Poulin
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