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Sean Adkins
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In the early days of e-commerce, it seemed like anyone was only a good idea away from establishing an online storefront. It was relatively easy to hang a shingle and get your wares in the hands of would-be customers. Over the past few years though, a few changes have made the process more challenging. First, the increasing demand for and availability of free shipping and/or same-day delivery/pickup options have placed a significant operational and financial burden on online retailers. At the same time, the ability to compare products online (particularly noncommodities) can lead to a reverse logistics headache with customers wanting to try options at home, only to return what doesn't work.
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Sean Adkins
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