How to Drive Engagement and Social Brand Advocacy on Pinterest

Social media has led to a radical reshuffling of the nature of brand relationships. Rather than simply accepting the content that brands deliver to them, consumers are pushing back and driving two-way conversations through social media or other venues.

User-driven brand engagements are front and center on Pinterest, the latest social media site to capture the imaginations of today's consumers. Despite most brands having heard about Pinterest's popularity with consumers, few have a handle on how to optimize their social marketing strategy for Pinterest users.