Holiday Promotions for Your Email Marketing Program

More and more consumers are doing their shopping online and your email marketing program may be more relevant than ever. According to Time, last year shoppers took to stores and e-commerce sites to do their holiday shopping as early as September. By the end of December, shoppers spent some $46.5 billion, up 10 percent from 2012. It's estimated that nearly 30 percent of this year's holiday shopping will be done on smartphones and tablets.