Global Means Going Local In Today’s Digital World
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Noah Logan
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Managing Multiple Regional Websites
Website globalization is the process of launching an adapted, multilingual version of a company's core website into different regions throughout the world. A regional website is an adapted version of the company's core website whose content has been translated and/or altered to match the region that it serves. In a recent survey of chief marketing officers, 92 percent said they currently manage regionally focused sites in addition to their main corporate site. About one-quarter manage three to five regional websites, nearly 30 percent manage six to 10, almost 20 percent manage 11-20, and about 15 percent manage 21 or more.
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