GameStop Leverages Technology to Transform the In-Store Experience

One of the trends to emerge from 2014 is that retailers are increasingly reliant on innovation and technology as they seek to build stronger relationships with their customers. Innovation labs have been opened by leading retailers — e.g., Wal-Mart, Nordstrom, Staples, Home Deopt — to serve as a breeding ground for fresh ideas that will help brands better connect with today's tech-savvy consumers.