For Revenue’s Sake, Make Website Performance a New Year’s Resolution

Among the top 50 retailers for the first half of January, the benchmark average for availability was 99.78 percent, up slightly from 99.66 percent for the same period in December. What I liked was that 19 of the top 50 retailers (38 percent) were at 100 percent availability — a great start to the new year. Apple, which often shines in this index, was among those at 100 percent. The company is generally among the top as a premier product mover during the holidays and throughout the year. No surprise, Apple Insider touted a big holiday quarter for both the iPhone 5 and iPad mini, and I think it's a huge advantage and no coincidence that Apple's website has been consistently available. The company also ranked No. 2 in response time at 1.7606 seconds, holding steady from the same spot last month.