5 Big Data Trends That Are Revolutionizing Retail

In today's marketplace, data and retail go hand in hand. But although leading retailers routinely leverage data to improve decision making, lower costs, increase revenue and generate better customer experiences, most retailers readily admit that they still have a long way to go.

With growth-focused brands recognizing that data analytics is the key to survival in the crowded retail space, the focus is shifting toward better use of big data through innovative technologies and knowledge of current trends.