Email Applied: 5 Ways to Grow Your Email Marketing Revenues

Imagine you could do just five things to improve your email results. Each could give you an incremental lift in opens, clicks and conversions, but if you can make at least three out of five pay off, you get the bonus of the multiplier effect. Response improvements can combine to make a difference.

I'll start with some easy wins and then look at ideas that are harder to implement. You've heard the exercise mantra "no pain, no gain," well, it applies to email marketing as well. Email should be your hardest working channel, but it should be worth the effort.