DMA Asks Congress to Pass National Breach Notification Law
From DMA: The Direct Marketing Association (DMA) today sent a letter to Congress restating its long-standing commitment to ensuring the security of consumer data across the entire data-driven marketing economy.
The letter states, in part:
The DMA aims to preserve the benefits of data-driven marketing by asking Congress to focus its legislative efforts on passing a national breach notification law that would preempt state laws.
- Companies:
- Direct Marketing Association
- DMA
- People:
- John Deighton
- Peter Johnson
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