Digital Disruptors for Retail Marketers in 2015

Simply put, disruptors change the formula for winning business models. For retailer marketers, digital disruption is becoming a constant. In the past few years, nearly 70 percent of the U.S. population has moved from phones to smartphones and downloaded over 100 billion apps. Billions are active on social media globally, publicly sharing who they are, what they do and what they like. Digital has moved from transforming the purchasing of media (e.g., music, movies and books) to influencing 50 percent of all shopping purchases.