Dick's Sporting Goods Names New CMO

Dick’s Sporting Goods has named Scott Hudler as chief marketing officer, replacing Lauren Hobart after she became the company’s president two months ago.

Hudler spent more than 10 years in marketing at Dunkin’ Brands. He began in brand marketing and eventually moved into the senior vice president, chief digital officer role last year. Hudler previously held several positions at Mars, including brand manager for Snickers.

This hiring reflects Dick’s focus on the new digital shopping reality — during Hudler’s tenure at Dunkin’ Brands, the company invested in its mobile app, loyalty program and mobile ordering.