Changing postal laws require more knowledge, involvement

By Kathy J. Siviter

Cross-channel marketers who have historically left postal matters in the hands of their service providers may find that the rapidly changing postal landscape requires more hands-on knowledge and involvement than ever before.

As the USPS and its business customers continue to face economic pressures, “business as usual” no longer meets the needs of the Postal Service or direct marketers. Both are finding new ways to reduce costs and increase revenues, which means that direct marketers need to be more aware than ever of how changes to the USPS’ processes and requirements can impact their businesses. Here are a few areas to stay close to in 2010.