Customer Retention: Billabong Installs Currency Solution to Better Serve International Customers

Billabong is a global omnichannel retailer of surfwear and extreme sports apparel that has a presence in more than 100 countries, including 110 brick-and-mortar stores in the U.S. With its extended reach and strong international customer base, Billabong frequently saw customers from around the world shopping in its U.S. stores. To provide these international customers shopping in the U.S. as seamless an experience as possible, Billabong recently installed a "Pay in Your Currency" payment solution in 85 of its stores across the country.