Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies
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Getting traffic to your website can prove quite difficult and converting that traffic once it arrives is even more of a challenge. Most e-commerce conversion rates fall between 2 percent and 3 percent, unless you're Amazon.com (9.6 percent) or ProFlowers (14.1 percent). Therefore, when you manage a hard-fought victory, capitalize on it through aggressive upselling and cross-selling strategies. Big data gives retailers a new opportunity to succeed in this area.
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- Companies:
- Amazon.com
Radhika Subramanian
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