Start Mobile Monetization Before it's Too Late
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Tom Boisvert
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In a digital world that's increasingly viewed through a 4.8-inch display, mobile optimization is critical. Consider the following:
- nearly 20 percent of the digital activity from U.S. adults comes from a mobile device [eMarketer];
- $76 billion will be spent this year by consumers on their tablet device for goods and services [Forrester]; and
- mobile ad spending is projected to account for 15.8 percent of all U.S. ad spending by 2017 [eMarketer].
It doesn't matter how good your content or product is, if it's not optimized for mobile, most users will lose interest. The shopping experience has shifted from a simple funnel to a sales loop with multiple points of entry. Shopping can begin in-store and end on a smartphone, or vice versa. If one of these entry points is lacking in any way — e.g., the path to purchase isn't clear and direct — consumers will get lost.
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Tom Boisvert
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