AutoNation Appoints Bill Berman President

By Taylor Knight

AutoNation recently announced that it has named Bill Berman president and COO. Berman held the positions of COO and executive vice president since 2015, and previously lead the West Coast division of AutoNation. During this time, Berman built several used car and customer care processes that AutoNation implemented throughout its dealer body. Berman engineers the retailer’s brand extension strategy, implementation and growth.

“Bill is an outstanding and exceptional leader, whose proven track record and ingenuity are vital for the next phase in AutoNation's history,” said Mike Jackson, AutoNation’s CEO, in a news release. “He will continue to lead all operational functions, including the recently announced AutoNation brand extension strategy.”

Jackson, who had held the title of president, continues as AutoNation’s chairman and chief executive officer. Additionally, AutoNation promoted Marc Cannon and Donna Parlapiano to executive vice president positions.

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Taylor Knight Author's page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.