Are You Thinking of a Website Redesign Without This Critical Strategy?
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Chris Goward
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Many website owners have been fooled into believing that a website redesign will improve conversions and revenue. It's common to assume that a slick new design that follows the accepted "best practices" of the day will increase consumer trust and your conversion rate.
That's a false hope — and not the only problem with website redesign projects. Unfortunately, the creative process used by most agencies and marketing departments doesn't consider risk mitigation.
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