Glitch Has Amazon Emailing Gift Alerts for Non-Existent Babies

This past Tuesday, Amazon sent a segment of its customers email alerts that an item on their baby registry had been purchased and was on the way. The problem was many of the email recipients weren't pregnant, much less have a baby registry. MarketWatch reports the notifications were due to a glitch on Amazon's part. “A technical glitch caused us to inadvertently send a gift alert email earlier today,” Amazon said in a statement. “We apologize for any confusion this may have caused.”

Total Retail's Take: That's quite the surprise to find in your inbox. Given the current retail climate and recent data security scares,  some customers were concerned it was a phishing scam or their data was hacked. However, once stated that it was an honest mistake, many found the humor in the situation.