Alibaba Heading Towards Singles Day Sales Record

By Taylor Knight

Update 12:25 p.m. ET: Alibaba broke its Singles Day sales record shortly before 8 p.m. in China, easily topping last year’s total with about four hours left to run.

Happy Singles Day! E-commerce giant Alibaba is on track to smash its annual sales record for its shopping “holiday.” Consumers started off the day with a bang, spending a collective $5 billion in just an hour. BBC News reported that sales had reached $13.4 billion 15 hours into the event — just $1 billion shy from last year’s record of $14.3 billion — with nine hours left still to shop. Alibaba also reported that 85 percent of purchases were made on a mobile device.

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Taylor Knight Author's page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.