5 Ways to Use Targeted Email Remarketing Campaigns to Drive Holiday Sales

Black Friday and Cyber Monday are like the Super Bowl of retail marketing campaigns. These events give retailers the ultimate chance to market to consumers in the hope of getting off to a good start for the busy holiday shopping season.

Every year at this time, savvy retailers finalize their game plans to get the most out of this season of buying. In 2011, Shop.org's eHoliday survey revealed that nearly 85 percent of retailers sent an email to their customers promoting Black Friday deals. The so-called "spray and pray" strategy of sending generic emails to everyone on your list is certainly the traditional approach to trying to capture the most sales. Will it work? Yes. Can you do better? Absolutely!