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Justin Moore
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The following five steps will help you maximize revenue and productivity while creating a loyal base of happy customers this holiday season:
1. Learn from 2011. Last year, 18 percent of retailers reported holiday downtime. This year, ensure you have enough computing capacity as well as a technology solution that can get you back up and running instantly in the case of a server failure, power outage or other unexpected downtime. Also, be prepared for increased web traffic on and after major holidays. E-commerce sales rose 16.4 percent on Christmas Day 2011 compared to Christmas Day 2010, and this year's Cyber Monday sales jumped nearly 30 percent compared to Cyber Monday 2011.
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