4 Reasons to Invest in Social Commerce

With the holiday shopping season behind us, online retailers are looking towards 2012 and the opportunities for increasing revenue this year.

A key action item on most online retailers’ lists for 2012 is social shopping. In 2011, social networking, led by Facebook, broke the tipping point. With over 800 million users, Facebook is racing towards its 1 billionth user. Beyond its number of users, a second and no less important statistic is the amount of time each user spends on Facebook. Americans spend an average of 6.9 hours per month on social networks, with three minutes out of every four minutes on social networks spent on Facebook (and one minute out of every five minutes spent online on Facebook), according to comScore.