3 Ways to Prevent Cybercriminals From Hijacking Your Holiday Mobile Sales

Consumers should also create different logins and passwords for each account, and avoid using obvious phrases or information as passwords.

2. Take a tailored approach to mobile security. Many retailers treat mobile devices as mini desktops and simply standardize security measures for both. Unfortunately, this is a flawed and potentially detrimental approach.

Just as a mobile website shouldn’t be an exact replica of the desktop experience, mobile security requires its own set of specialized tactics. This includes implementing advanced device identification tools and ensuring back-end mobile app development processes never jeopardize security for speed-to-market. An effective security strategy will address the risks associated with mobile transactions without compromising user experience.

3. Employ a comprehensive cybersecurity solution. The majority of attacks happen without consumers’ knowledge, which makes it critical for retailers to employ a sophisticated cybersecurity solution that offers comprehensive detection of suspicious and potentially fraudulent activity.

An effective cybersecurity solution should leverage a global repository of fraud data to differentiate between authentic and suspicious mobile transactions and activity. It should also incorporate real-time analytics to evaluate the validity of logins, payments, new account registrations and remote access attempts.

With mobile transactions on the rise this holiday shopping season, retailers must keep security top of mind. By understanding the unique threats cybercrime poses to mobile users and leveraging cutting-edge security technology, retailers can develop a comprehensive mobile strategy that doesn’t compromise usability for security or vice versa.

Andreas Baumhof is the chief technology officer of ThreatMetrix, a provider of integrated cybercrime prevention solutions. Andreas can be reached at abaumhof@threatmetrix.com.

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