lululemon is Introducing a Beer

lululemon athletica — that company of see-through yoga pant infamy that arguably singlehandedly launched the “atheleisure” trend in comfortable, everyday sportswear — is introducing a specialty beer, the Curiosity Lager. The beer comes in a 500 ml slender can, has 4.6 percent alcohol, printed with a geometric array of Pacific Northwest motifs: a totem pole, a suspension bridge, evergreen trees, mountains and water. A limited-edition release of 88,000 cans is planned.