Why Fab.com Dominates Social Media Commerce While Other Brands Struggle

With high-profile brands such as Gap, GameStop and, in the U.S., J.C. Penney, having opened and then subsequently closed Facebook stores (presumably because they weren't delivering return on investment), it would be easy to assume that social media isn't suitable for sales — too easy, perhaps. But those who dig a little deeper may find that opportunities abound if social media is leveraged in the right way.