Why Big Data is All Retailers Want for Christmas

Online retailers are seeing record holiday sales this year. ComScore reports that 57 million Americans shopped online on Black Friday, a 26 percent increase over 2011. As retailers settle in for their biggest selling season of the year, the use of big data has become a critical force in growing sales. Big data analytics is helping retailers stay in front of a new breed of consumer, the omnichannel shopper, and the avalanche of data they’re generating.

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