What if Best Buy Charged Admission?

OK, suspend your disbelief just for a moment and hear me out. In 1999, Joe Pine and James Gilmore, authors of “The Experience Economy” predicted that we were entering an era where intense commoditization of goods left retailers with only one alternative – the need to design and stage unique and memorable experiences that are so good they justify charging an admission. So far, this hasn’t really materialized beyond the gates of Disney World, but the question is, has the time finally arrived?

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