Web Development Top B-to-B Priority in 2013
Slightly fewer than half of U.S. business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB magazine. But an even larger number, 67.2 percent, will up digital investment, according to the survey. Web development was the most widely shared digital priority: seventy percent of respondents planned to increase spending on websites this year. Email marketing also received attention: sixty-two percent said they'll be spending more on this outreach.