The Wall Street Journal’s Shoppable Gift Guide a New Start for E-Commerce Push

What’s on the The Wall Street Journal’s wish list this holiday season? A real e-commerce business. As a start, the Journal this week opened a shoppable holiday gift guide in the WSJ Select section of its site, where it plans to center future commerce initiatives from the paper. “The release of the gift guide is really the new beginning of a more concerted effort to develop additional revenue streams around commerce,” said Alisa Bowen, the chief product officer at Wall Street Journal parent company Dow Jones.

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