Wal-Mart Personalizes the Online Shopping Experience

Wal-Mart, in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer. Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on previous purchase data. It will also customize Wal-Mart's homepage for each shopper based on the customer's location, local weather, and their search and purchase history. So if a new mom just bought a stroller or crib on Walmart.com, the revamped website might recommend diapers and car seats, too.