Ushering in the First ‘Nonline’ Holiday Shopping Season

How many times have you started searching for a new pair of shoes on your smartphone while waiting in line, continued your research on your laptop when you got home and then searched online to find a local store that has those shoes in stock? Today's consumers no longer see a line between online and offline shopping, and neither do smart retailers. This year, online and offline shopping experiences are more seamless than ever before across pricing, functionality and promotions, making this the first "nonline" holiday season.