Uber-Style Surge Pricing May Catch On With Retailers

For some, “surge pricing,” the use of algorithms to automate price increases on products and services in periods of high demand and limited supply, adheres to a basic principle of the free market economy. Others see it as a form of price gouging. Regardless of your point of view, the use of surge pricing appears likely to increase as a growing number of companies in the on-demand economy test its application.