This Lingerie Company A/B Tests the World's Hottest Women to See Who Makes You Click ‘Buy’

Sex doesn't sell, so forget the boudoir shot. Blondes don't work. Props distract. Couches are fine. Playing with hair is ideal. Those are some of the insights lingerie company Adore Me has learned from testing the photos of models wearing its sexy products online. For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position. Then it tests the options to find out which sells better.