Target’s Price Matching: Revolutionary or Redundant?

Every argument has two sides, right? Well, the latest twist to the retail industry’s price-matching saga is no different, and camps are forming up on both sides of the pro and con divide. The latest chapter in the saga is Target and its recent announcement that its price-matching policy would move from a holiday season bonus to a year-long price-match extravaganza. Some say it’s the start of a retail revolution; others call it a mistake that will do little to make even a ripple in the retail waters.

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