Target Regains its Mojo

Target is dangling JT and some swimsuits to get its sexy back. Sunday night’s Grammy Awards wasn’t just the return of Justin Timberlake. The buzz from the “SexyBack” singer also rubbed off on Target, which rolled out a commercial during the awards touting an exclusive version of JT’s first album in six years, “The 20/20 Experience.” The retailer also will announce Tuesday that it’s teaming with Sports Illustrated to present six pages of ads in this year’s swimsuit issue. Target also launched an exclusive spring design collection from Prabal Gurung over the weekend.

Related Content