Target Expands Price-Matching Policy to 29 Rivals

Matching online prices was once considered a risky proposition for brick-and-mortar retailers. Now it’s the norm. The newest evidence comes from Target, which is about to expand the number of online competitors it will match prices with to 29 from five. The updated policy, which goes into effect Thursday, includes giants like Macys.com and Staples.com as well as a number of online-only retailers such as Diapers.com, Drugstore.com, Newegg.com and Wayfair.com. In addition, Target will for the first time begin matching online prices with warehouse clubs, such as Costco and Sam’s Club, that require a membership to shop there.