Less Than One-Fifth of Consumers Definitely Plan to Shop on Black Friday, Survey Finds

Despite the hype surrounding Black Friday, less than one-fifth (19 percent) of consumers definitely plan to hit the stores that day, according to the second annual PeriscopeIQ Retail Intelligence Survey. Additionally, consumers nationwide report that they’ll spend less on holiday shopping this year in overall expenditures, in amount spent per gift and with fewer gifts given, indicating weaker holiday sales.

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