Google Shopping More Cost Effective Than Amazon Product Ads, Study Finds

A report from CPC Strategy says Google Shopping was on average 32.77 percent more cost effective for merchants during last year’s third and fourth quarters than Amazon Product Ads. The 2012 Ecommerce Industry Report analyzed the sales data of over 200 online retailers with ad-buying power of over $2.4 million, analyzing over 6 million clicks and $14.6 million in revenue. The study compared the effectiveness of Google Shopping against rival shopping engine Amazon Product Ads.

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