Starbucks, Sephora Bet on Mobile to Drive New Customer Loyalty

Starbucks, Sephora and Walgreens are putting mobile and digital at the forefront of their post-holiday campaigns to help drive loyalty with new customers acquired during the holiday shopping season. All three retailers have strong loyalty programs with mobile as a focal point, and the medium is clearly playing a role in how these brands are kickstarting their 2014 marketing initiatives. For example, Starbucks is advertising on Spotify as part of a post-holiday campaign to acquire loyalty members.